Shandong Gold Phoenix Co., Ltd.

Certifications

• IATF 16949 Quality Management System
• ISO 9001 Quality Management System
• ISO 14001 Environmental Management System
• OHSAS 18001 Occupational Health and Safety
• ISO/IEC 17025 Laboratory Accreditation
• AEO (Authorized Economic Operator) Advanced Certification

Main Products & Services

Leading manufacturer of friction materials in China and one of the largest brake pad manufacturers in Asia; recognized as a national 'Single Champion' enterprise in manufacturing.

Core Products

• Automotive brake pads (6,700+ models)
• Automotive brake discs (4,500+ models)
• Brake shoes
• High-speed rail brake pads (CRH380B/D series)
• Industrial friction products

Service Areas

• Aftermarket (AM) for automotive parts
• Original Equipment (OE) for vehicle manufacturers
• Rail transit and industrial braking systems

Products cover nearly all passenger car models and most commercial vehicles globally; over 4,800 models are E-mark (ECE R90) certified; high-speed rail products meet CRCC standards.

Company Information

Location

Leling, Dezhou, Shandong Province, China

Established

1999

Registered Capital

209.37 million RMB

Business Scope

Research, development, production, and sale of friction materials and brake products including pads, discs, and sensors; import and export of related technologies and goods.

Production Capacity

Annual capacity of 30 million sets of brake pads and 6 million pieces of brake discs across 4 production bases.

Financial Overview

2026 H1 revenue of 775 million RMB; 2024 overseas revenue accounted for 86.72% of total sales; total assets approximately 2.6 billion RMB.

Mission: Maximize profits for shareholders, increase income for employees, and contribute to society. Spirit: Competence, diligence, unity, and loyalty.

Major Projects & Clients

Notable Projects

• OE supply for Daimler AG
• High-speed rail brake pad development and road testing for CRH380B/D EMU trains
• Joint venture with Brembo to establish a large-scale aftermarket pad manufacturing facility

Key Clients

• Daimler AG
• FAW-Volkswagen
• FAW Group
• SAIC Motor
• BAIC Group
• BYD
• Geely Auto
• Changan Automobile

Industry Applications

• Automotive manufacturing
• Automotive aftermarket
• Rail transportation
• Industrial machinery

Team & R&D

Team size: Approximately 3,300 to 3,700 employees

R&D capabilities: Operates 2 major R&D centers and a national-level enterprise technology center; maintains advanced testing laboratories for friction performance and durability.

Technical expertise: Expertise in friction material formulation, noise-vibration-harshness (NVH) control, and high-speed rail braking technology.

Management

• Sun Peng (Chairman and President)
• Zhang Jianyong (Director, CFO, and Accounting Supervisor)
• Zhen Minghui (Director and Deputy GM)
• Zhang Jinjin (Director and Board Secretary)

Overseas Layout

Production Bases

• Information not found: Search results indicate all 4 primary production bases are currently located in China (Leling and Jinan).

Sales Offices

• Ontario, California, USA: Gold Phoenix Brake System (USA) Inc., located at 1500 S Milliken Ave, Ontario, CA 91761; serves the North American aftermarket.
• Eschborn, Germany: Gold Phoenix Brake System (Europe) GmbH, located at Mergenthalerallee 77, 65760 Eschborn; serves the European market and handles E-mark certifications.

Investment Companies

• Shandong Boqilin Friction Material Technology Co., Ltd. — Leling, Shandong, China: A 50/50 joint venture established in 2022 with Brembo (Italy) to produce innovative aftermarket brake pads.

Global strategy: Export-oriented growth focusing on the ODM model for the global aftermarket and expanding OE supply partnerships with international premium vehicle manufacturers.

Overseas revenue: 86.72% (2024)